MarketWatch First Take: Netflix sees sharks approaching from both sides in Apple and Disney

Netflix Inc.’s view of its competition is a study in the evolution of the digital streaming business, and the most recent update shows that Netflix realizes rivals are closing in from the realms of tech and media.

Netflix NFLX, +3.23% reports earnings every quarter in a shareholder letter that always has a section titled “Competition,” which addresses rivals in the streaming space. As an example of how that space has changed just in the past year, consider that in reporting first-quarter earnings last April, the company mentioned only “skinny bundles” and Amazon.com Inc.’s AMZN, +2.53% sports ambitions in that section; as part of its fourth-quarter blowout earnings on Monday, Netflix mentioned Amazon, Apple Inc.

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