MoviePass reveals its true ambitions at Sundance

MoviePass has had a great six-month run, but the company that allows cinema-goers see a film a day for a $10 monthly fee isn’t planning on slowing down.

Since cutting its subscription from as much as $50 last August, shares of the company’s majority owner Helios and Matheson Analytics Inc. HMNY, +2.85% have gained roughly 177%, and the company’s subscriber numbers have ballooned to more than 1 million from 20,000.

Now MoviePass has set up shop at the Sundance Film Festival in Park City, Utah — the largest marketplace for independent films in the country — and launched MoviePass Ventures, giving it a foothold in film financing.

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