Apple takes on Facebook, YouTube, health system with forthcoming software update

Facebook Inc.’s bid to start monetizing its messaging platforms just got harder, now that Apple Inc. is inserting itself into the mix.

Apple AAPL, -1.59% announced Wednesday that a forthcoming software update would give users and businesses the ability to talk with each other within the native iMessages app. Facebook FB, -1.48% has also been talking up its plans to facilitate communications between consumers and businesses, as part of its push to generate meaningful revenue from the large, active base of users that it has on its Messenger and WhatsApp platforms.

Apple didn’t provide many details about its new Business Chat feature, other than to say it will let users make purchases, chat with support representatives, and make appointments within iMessages.

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