How GE can bring good things to its lifeless stock

General Electric shares finished 2017 as the biggest dog in the Dow Jones Industrial Average — down 43% — and 2018 hasn’t gotten off to a much better start.

By now you’ve likely heard that GE GE, -1.58%missed analysts’ fourth-quarter earnings estimates, reporting a loss of $10.01 billion on continuing operations, thanks mostly to a previously-announced $6.2 billion one-time charge in GE Capital’s insurance business.

“I realize the news we’ve shared [since August] has been tough, “ new CEO John Flannery said on a conference call with analysts Wednesday. “Our first priority is running the company well.”

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