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Your Digital Self: Keep focusing on bling, Apple, and you will continue to decline

I used to love Apple.

Its phones were revolutionary, simple to use, and the desktop computer image and video-editing capabilities were unmatched. And while iPad Pro still is, in my opinion, one of the best tablet devices ever made, there are fewer and fewer reasons to stay within the Apple ecosystem. Most of it comes down to the company AAPL, -2.07% losing ground to its competition due to the lack of innovation, which is especially evident in the realm of smartphones.

For example, Apple’s current flagship, iPhone X, announced by Tim Cook as “the biggest leap forward since the original iPhone” is by no means all that revolutionary.

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