During the Super Bowl, expect TV commercials to discuss student debt

Beer. Soda. Cars. These are the things we typically expect to make appearances in TV commercials on Super Bowl Sunday. But increasingly advertisers seem to be more willing to interrupt America’s most popular sporting event to discuss a touchier subject: Student debt.

Since 2016, Social Finance or SoFi, the financial services company best known for student loan refinancing, has been advertising during the Super Bowl in a variety of forms. Last year, the company won a big bet when the Super Bowl went into overtime for the first time ever. SoFi was one of a handful of brands that made deals to run ads for a fraction of the typical Super Bowl price in the event of overtime.

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