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The Ratings Game: GoPro still has believers: ‘Closer than ever to achieving its ultimate vision’

GoPro Inc. has sputtered as a public company—especially in the past two years—but the company still has supporters who believe success could be right around the corner.

“Despite the negative cloud, we see GoPro as closer than ever to achieving its ultimate vision since IPO: to be a maker of high-quality capture products, with an accompanying app software that both maximizes hardware potential and simplifies the content creation process,” Oppenheimer analyst Andrew Uerkwitz wrote in a note Friday, after the company delivered weaker-than-expected results for its holiday quarter.

GoPro GPRO, +0.91% detailed its third consecutive disappointing holiday season in an earnings report Thursday, blaming a poor decision on pricing for its new camera after previously announcing layoffs, price cuts and its exit from the drone business.

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