Amid health concerns, Diet Coke’s new TV ad boldly says, ‘Life is short’

If this TV commercial appears during the Super Bowl, take it with a pinch of aspartame.

Diet Coke’s new commercial doesn’t appear to shy away from the health concerns over the artificially-sweetened soda. But the ad says you should drink it anyway.

The new commercial features a young woman, the actress Gillian Jacobs who stars in “Love” on Netflix NFLX, +0.89% buying a new tall, slim Diet Coke. The campaign, by Anomaly Los Angeles, features a variety of lesser known young actors, rather than major celebrities like Taylor Swift.

Jacobs buys a Diet Coke and speaks directly to the camera.

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