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Fiat Chrysler takes flak for Ram truck Super Bowl ad featuring MLK speech

Fiat Chrysler used the 50th anniversary of a Martin Luther King Jr. speech to sell pickup trucks during Sunday’s Super Bowl LII, setting off a mostly negative Twitter response to the commercial use of one of his final public sermons.

And although the estate of the late the Civil Rights icon approved the speech’s use, social media response reflected mixed feelings among his family members and viewers.

King’s voice airs over the top of the ad for Ram Trucks FCAU, +2.20% , in which ordinary people are shown carrying out acts of love and compassion, mostly using their vehicles.

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