How to save for college during market downturns

Market volatility can be scary for a number of reasons, not least of which that it can cause ebbs and flows in what parents have set aside to help pay for their childrens’ college.

But as with almost every investment, the best course for parents worried about their college savings accounts is not to panic. In fact, in a down market, parents may be getting more for their money if they stick with the usual college investing strategy.

Typically, parents with 529 accounts, the tax-advantaged college savings plans, are making a flat monthly contribution into those accounts. That means that when the market is down, they’re getting more shares for their buck than if the market was higher, said Mark Kantrowitz, a financial aid expert.

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