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Key Words: How Sony lost out on ‘Black Panther,’ ‘Avengers’ — and billions of dollars

‘Nobody gives a sh— about any of the other Marvel characters. Go back and do a deal for only Spider-Man.’

This gem is from Ben Fritz’s new book, “The Big Picture: The Fight for the Future of Movies,” from which the Wall Street Journal published an exclusive excerpt Friday. It’s a startling quote attributed to Sony SNE, +1.52% execs, who reportedly passed on an opportunity in 1998 to acquire the rights to Marvel characters for just $25 million. (Disney DIS, +1.28% later paid $4 billion for them in 2010.)

See:Why ‘Black Panther’ is the most important blockbuster in years

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