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Exclusive: Tinder plans women-talk-first option similar to Bumble

Tinder plans to give women more power in its online-dating app by adding a setting similar to a key feature for younger rival Bumble.

Tinder will let female users choose whether they want to initiate all conversations with future matches, as Bumble does, Match Group Inc. MTCH, +0.43% Chief Executive Mandy Ginsberg told MarketWatch in an interview Tuesday. Tinder users of either gender can make the first move now, but a future update—Tinder did not provide a targeted launch date—will let women choose to receive messages only from men they choose.

“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” said Ginsberg, who took over the top role last month at Match Group.

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