The live-work-play HQs that Amazon — and even McDonald’s — embrace could prove pivotal to their growth

Amazon’s beauty contest for a highly coveted second headquarters made clear that its future satellite address “could be, but does not have to be” a downtown campus like its Seattle home base. Some of the 20 finalists, locations around Washington, D.C., and Atlanta, for example, would put Amazon’s footprint firmly in the suburbs.

But to rebuff a distinctly urban or urban fringe setting now would be in contrast to the direction that an increasing number of major corporations are taking with doubling down on, and in some cases, moving to, urban zip codes for their headquarters or regional hubs.

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