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Papa John’s is ending its NFL sponsorship

Papa John’s is no longer the official pizza of the National Football League.

After reporting a fourth-quarter earnings miss, Chief Executive Steve Ritchie told investors Tuesday that the pizza chain will be switching to a more focused marketing strategy.

“While the NFL remains an important channel for us we have determined that there are better ways to reach and activate this audience,” Ritchie said on the earnings conference call, according to a FactSet transcript. “Thus we will shift our marketing for the broader NFL sponsorship to focus on our partnership with 22 specific NFL teams, a significant presence on league broadcast and digital platforms and on our relationships with many of the league’s most popular players and personalities.

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