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Weight Watchers is shifting from weight loss to wellness as ‘healthy is the new skinny’

Bloomberg
Weight Watchers has new branding and initiatives planned for 2018, including new food guidelines

Weight Watchers International Inc. says it will be shifting its focus from weight loss to overall wellness, and it has hired a new executive to help.

More people are joining Weight Watchers for “something more than getting into a size 8,” Chief Executive Mindy Grossman said on the company’s late Tuesday earnings call, according to a FactSet transcript. Rather, people want to feel healthy at any size or weight and are focused on wellness measures like blood pressure and cholesterol count.

“Today, healthy is the new skinny,” she said.

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