Twitter and Snap are running up big gains in 2018, while Facebook is lagging

The ugly stepsisters of social media are suddenly outshining Cinderella.

Facebook Inc.’s stock FB, +0.67% has mostly stalled in the first few months of 2018, but Twitter Inc. TWTR, -0.61% and Snap Inc. SNAP, -1.10% are on a tear after being largely overshadowed by Mark Zuckerberg’s belle of the social-media ball. Uncertainty about major changes to Facebook’s newsfeed cash cow and their effects on the top and bottom lines appear to have investors betting that advertisers are going to look elsewhere.

“Facebook is now removing ad inventory from its main platform, and it’s limiting the number of ads in [the] news feed, so that brings some doubt about what’s going to happen with Facebook,” said Morningstar analyst Ali Mogharabi.

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