Dropbox IPO: 5 things to know about the cloud-storage company

For companies preparing to go public, the process is as much about proving what the business is not than it is about proving what the business is.

That’s been the case for cloud-storage firm Dropbox Inc. DBX, +0.00% which officially filed for an initial public offering last month. Investors, burned by recent hot tech IPOs including those of Snap Inc. SNAP, +0.00% and Blue Apron Holdings Inc. APRN, -4.65% , were quick to look for ways that Dropbox was both similar to and different from other big tech names, and Dropbox tried to point them in a preferred direction.

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