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Square’s latest plan to win millennials: $1 off coffee

Square Inc. is aggressively trying to bring millennials over to its Square Cash platform, first by announcing the ability to buy and sell bitcoin last fall, and now with a program that gives Square Cash Card users $1 off coffee purchases.

The payments company has put out information about its Cash App Coffee Reward program, which promises users a buck off purchases at coffee shops, which it defines as “any establishment that mostly sells coffee and coffee drinks.” Mizuho analyst Thomas McCrohan wrote Friday that his tests of the program indicate that Dunkin’ Donuts’ DNKN, -2.36% and Starbucks’ SBUX, -1.20% locations are eligible.

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