This is why most people want to delete Facebook — it has nothing to do with privacy

If you’ve thought about deleting your Facebook account, chances are it’s completely unrelated to concerns about privacy settings and how your personal data is used.

So what is the primary motivation for most Facebook FB, -3.34% users when they think about abandoning the social networking platform? The answer is simple: Happiness.

Google GOOG, -2.62% searches for the phrase “delete Facebook” were 97% correlated with searches for phrases such as “being happy” and “quotes about being happy,” according to research from Datatrek Research, a market insights firm. While more users are Googling queries related to happiness, people are also researching how to delete their Facebook accounts.

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