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What Mark Zuckerberg didn’t say: You’re risking more than your data on Facebook

Facebook is a treasure trove of data, chronicling the most intimate details of the lives of its users. It’s also very difficult to give up. That, consumer advocates and social scientists suggest, is a really bad combination for the 2 billion-plus monthly users, if not the company’s bottom line.

The company is under international pressure to review its data collection techniques. A data firm hired to support President Donald Trump’s 2016 election campaign allegedly harvested private information from 50 million Facebook users without their permission. The Guardian reported the data was collected through a personality quiz app called thisisyourdigitallife, which also collected data on the test takers’ Facebook friends.

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