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How McDonald’s uses interior design tricks to keep customers wanting more

Can certain interior design features make you hungry for a hamburger? Some would say yes, and McDonald’s offers a master class in how to do it. Your craving for a quick Big Mac may send you to the door of a McDonald’s MCD, +1.80% but once you’re inside the restaurant, a carefully orchestrated set of sensory cues work together to maximize your spending and minimize your discomfort.

It may sound creepy or manipulative to people who aren’t familiar with how businesses use behavioral psychology, but one U.K.-based product consultant says McDonald’s is a stellar model for people like him, who make their living helping businesses use psychology to build better products and services.

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