Why Democrats are warming up to red-state staple Walmart

At your neighborhood Walmart, you might see more pussy hats and fewer MAGA caps on customers these days. And Walmart’s increasing willingness to be political could be the reason behind it.

Today, 10.4% more Democrats say they have a positive perception of Walmart WMT, +1.33% than a negative one, according to a new report from YouGov BrandIndex, the division of the global analytics firm that tracks public perception of brands through daily online surveys. That represents a major shift from the beginning of 2013, when 11.6% more Democrats said they felt more negative than positive about the brand.

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