Victoria’s Secret runway show is out of step with the #MeToo movement and it’s hurting business

Buzz surrounding the Victoria’s Secret brand has been on the decline among a key demographic, women ages 18 to 49.

With the drop, the lingerie brand, part of the L Brands Inc. LB, -0.25% portfolio, may need to reconsider its marketing efforts, particularly its televised fashion show, which saw ratings for its 2017 production plummet nearly 30% to less than 5 million viewers.

The Victoria’s Secret Fashion Show was once a significant part of marketing efforts around the holidays, driving chatter about the brand, social media activity and bringing awareness believed vital for traffic and sales.

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