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Earnings Outlook: Ford earnings offer another chance for the stock to shake off its slump

Ford Motor Co. has struggled to give investors reasons to stay positive on the stock beyond the company’s storied pickup truck franchise.

Ford F, +0.68% will get another chance to impress investors on Wednesday, when the company is scheduled to report first-quarter results before the bell.

All eyes are on cost-cutting measures that Ford has been touting as a first step to clean house.

Chief Executive Jim Hackett, an auto industry outsider who has been credited with revolutionizing the workplace through his work at office-furniture maker Steelcase Inc. SCS, -1.08% has promised a leaner, nimbler Ford since taking over last May, but as recently as January, he told investors the company still had not done enough to be “fit.

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