Square says Weebly acquisition addresses its ‘top priority’

Square Inc., once known for the little white payment dongles used by small businesses, is deepening its online push with the acquisition of website-creation platform Weebly.

The company said Thursday that it plans to acquire Weebly for $365 million in cash and stock, a deal aimed at making it easier for small businesses to have both online and offline stores.

“Omnichannel is our top priority this year,” Alyssa Henry, Square’s seller lead, said on a call with reporters Thursday. “The goal is to enable sellers to start an online business with one cohesive solution.”

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