BookWatch: Don’t fall for these pricey ‘pseudo-cures’ for ‘pseudo-illnesses’

If you’ve ever bought into a trendy health fad—a diet, a supplement, a specific type of exercise equipment, an alternative treatment for this or that—then you’ve likely been duped by the $3.7 trillion wellness industry into thinking their products are based on data-driven scientific research.

Don’t feel bad. If I were to poll people in Los Angeles, where I live and work, I’d no doubt find plenty of smart, well-educated people who’ve ventured down unconventional paths to wellbeing that have left their wallets lighter.

Illness has become passé. What’s in and what sells is wellness, and this market—which includes everything from the real to extravagant—now exceeds the total U.S.

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