Fitbit bets on Google Cloud in bid to gain appeal with health systems

Fitbit Inc. plans to move its platform to Alphabet Inc.’s Google Cloud as it steps up efforts to integrate into the broader health ecosystem.

Through the arrangement, announced Monday, Fitbit FIT, -1.12% will make use of Alphabet Inc.’s GOOGL, -1.14%GOOG, -0.96% health-focused application, and employees from the two companies will work together on interactions with health systems, Fitbit said. The company expects that the move will enable it to more easily interface with electronic medical-records software and leverage artificial intelligence to help spot patterns in health data.

Ease of integration with existing systems and the ability to scale are “the types of things that future customers would look at and do look at,” Adam Pellegrini, the head of Fitbit’s health solutions business, told MarketWatch ahead of the official announcement.

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