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McDonald’s fresh-beef burgers expected to give the Quarter Pounder a boost

McDonald’s Corp.’s fresh-beef burgers are expected to keep the fast-food giant’s griddles busy, company executives said on the Monday earnings call.

McDonald’s MCD, -2.39% has “trained hundreds of thousands of restaurant crew on new procedures” tied to the use of fresh-beef burgers, Chief Executive Steve Easterbrook said on the call, according to a FactSet transcript. The ingredient will launch nationwide next week, and it’s building on the potential of McDonald’s Quarter Pounder, a menu mainstay.

“We’ve already been serving these sandwiches in select markets throughout the U.S. and the response has been very encouraging,” Easterbrook said. “In our pilot markets of Dallas, 90% of customers who have tried the burgers said they’d buy them again.

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