George Washington handwrote a craft-beer recipe — Budweiser now brews it

Mass-market brewer Budweiser is going small batch of late, whipping up this month a limited-edition beer recipe found in George Washington’s military journal from the French and Indian War.

The marketing move by Budweiser parent Anheuser-Busch InBev S.A. BUD, +0.85% seeks to tap into American nostalgia and culinary curiosity and to cater to the increasingly discriminating tastes of beer drinkers. Consumers now make their beer-purchase decisions from among a wide range of lagers, porters, IPAs and other varieties from independent brewers, including the microbreweries that have sprung up in metropolitan areas and small towns alike.

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