Will millennials keep Nickelodeon’s ‘SpongeBob SquarePants’ on Broadway?

During the intermission of a performance of “SpongeBob SquarePants” last Saturday evening at the Palace Theatre in midtown Manhattan, two twenty-somethings were debating the merits of the Broadway musical, based on Viacom-owned VIAB, +1.90% Nickelodeon’s beloved animated family TV show.

“In terms of sheer fun, I prefer ‘SpongeBob Squarepants’ to ‘Hamilton’ and ‘Wicked,’ said 24-year-old Stephanie Ellis. “No way!” said her friend Kerrie Hayes, 25. “It’s still enjoyable though.”

Both were seeing the show for the second time.

As with the TV series, which premiered on Nickelodeon in 1999 has since generated $13 billion in merchandising revenue and spawned two feature-length movies, “Spongebob” on stage is doing things its own way.

>>> Original Source <<<