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What is the real value of winning a Tony Award?

We’re bang in the middle of Tony Awards season, the period when nominees come out in full force to parties, lunches and other events in preparation for the annual Broadway awards ceremony. This year’s Tonys will air on CBS on June 10, filmed live from Manhattan’s Radio City Music Hall.

Among the leading show contenders this year are stage adaptations of “Mean Girls,” “Harry Potter and the Cursed Child” and “SpongeBob SquarePants.” Nominated stars include Andrew Garfield, Amy Schumer, Nathan Lane and Lauren Ambrose.

Apart from the glitter and ceremony, there is the question: How much value does a Tony Award bring to a show’s bottom line? Dr.

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