The Wall Street Journal: Twitter to crack down on trolls by demoting their tweets automatically

Twitter Inc. is turning to greater automation in its battle against abuse on its platform, saying its software will start automatically demoting response posts that it determines are likely to disrupt or disturb users’ conversations.

The change, which will roll out over the coming week, isn’t designed to deal with accounts or messages that violate Twitter’s TWTR, -1.92% content policies, which the company says it already takes action against. Instead, the new approach targets accounts that Twitter says exhibit signs of “troll-like behavior” and that “distort and detract from the public conversation on Twitter.” Rather than deleting those accounts’ messages, Twitter will push them down in the list of replies people see to their tweets, or in search results, particularly for popular hashtags.

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