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Walmart’s Jet.com targeting affluent millennials with a little help from Apple

Walmart
Walmart recently redesigned its own website, which has received positive feedback

Jet.com wants to use premium brands and products like those from Apple Inc. to help its parent company, Walmart Inc., reach a demographic that has been elusive for the retail giant: affluent millennials in urban areas.

Apple AAPL, -0.07% merchandise, including Mac computers, iPads and iPhones, were made available on the site last week, Marc Lore, chief executive of Walmart e-Commerce U.S., said on a media call following the earnings announcement. It’s one of the ways the site is “curating the assortment” that appears on Jet.com to appeal to this group in cities like New York and San Francisco.

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