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BookWatch: GE’s biggest mistake is doubling down on its habit of safe thinking

A habit of safe thinking has been sinking General Electric for years. Now, in the face of what looks like the possible demise of the 126-year-old giant, the company just keeps doubling down.

Since John Flannery took the helm last June, GE GE, +0.21% at every turn has shown a preference for incremental solutions, avoiding risk and averting its gaze from the massive changes its businesses face. Despite quarterly promises to clean house and rethink everything, investors are left wondering what that means in practice, and GE’s share prices is down 45% since Flannery took over.

We shouldn’t be surprised.

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