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Insanely popular Museum of Ice Cream generates massive revenue — along with environmental complaints and legal threats

The Museum of Ice Cream is generating heaping scoopfuls of money but has also encountered a rocky road full of activists, politicians and copycats.

Though its exhibits may be more high-calorie than high-culture, the museum became an impossible ticket after garnering social-media endorsements from such celebrities as Kim Kardashian West and Beyoncé.

But the seemingly vanilla institution has also been labeled a danger to the environment, caused headaches for local bureaucrats and even sparked litigation threats.

At a time when venerable cultural institutions across the U.S. struggle with admission revenue, the Museum of Ice Cream keeps melting hearts. Part art installation, part ice-cream emporium, and a picture-perfect backdrop for selfies, it’s made for Instagram.

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