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The Wall Street Journal: MLB teams with private investment firm to buy Rawlings, the maker of baseballs

Rawlings, a more than century-old company that produces the official ball and helmet of Major League Baseball, will be changing hands in a $395 million deal that adds the professional league as a key investor.

Under the terms of the deal announced Tuesday, consumer-goods conglomerate Newell Brands Inc. NWL, +1.55% is selling the St. Louis sporting-goods maker to Seidler Equity Partners, a California-based private investment firm, and MLB.

Read: MLB study finds baseballs aren’t juiced, but they are more aerodynamic

“This is a really powerhouse combination,” said Mike Thompson, executive vice president of marketing for Rawlings, which also owns the Miken and Worth brands.

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