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Called to Account: Investors who paid attention to GE’s accounting saw trouble coming

General Electric Co.’s decline over the last year feels, to paraphrase Hemingway, like it came slowly and then all at once, but investors who were paying attention to its financial reporting over the years shouldn’t have been surprised.

MarketWatch has reported on issues with GE’s GE, -1.49% accounting for years, highlighting practices that we deemed at best confusing and potentially misleading for investors, if not actually in breach of Securities and Exchange Commission rules. Quarter after quarter, GE has featured in stories on the use of nonstandard metrics in reporting earnings and how they can obscure the true state of a business.

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