Jack Link’s to open a second jerky store as millennial taste for meat snacks grows

Come July, visitors to Las Vegas can add one more stop to their list of must-sees: a Jack Link’s Wild Side store filled with all the jerky Sin City can buy.

It’s the second location, a store-within-a-store, that Jack Link’s has opened. The company’s first Wild Side store, an 800-square-foot jerky emporium, opened in its Minneapolis home market in November 2017.

Not only do the stores offer the chance to reach and engage with shoppers, in Minneapolis it’s also a place to test new products and gather consumer feedback quickly.

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