‘OK Google, give everybody in America a free speaker’

Alphabet Inc. should give every household in America a free Google Home Mini smart speaker, a Morgan Stanley analyst suggested Thursday.

The speakers currently retail for $49 each, which would mean spending about $3.3 billion. Morgan Stanley analyst Brian Nowak wrote Thursday that would be a “small price to pay” for Google-parent Alphabet GOOGL, +0.88%GOOG, +0.93% . He estimated that the company could compensate for that cost about five times over through the operating profits it generates more generally from retail search over the next five years.

Nowak worries that Google is losing ground to Amazon.com Inc.

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