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PayPal, pioneer of checkout buttons, now wants to lessen the load

PayPal Holdings Inc. helped contribute to the cornucopia of checkout buttons available on online sites. Now the company says it’s going to do something to cut down on clutter.

The payments giant announced Thursday that it would be giving online retailers the ability to introduce “smart” payment buttons on their sites, which will dynamically change the buttons to reflect what a user is most likely to pay with. Users who’ve paid with PayPal PYPL, +1.12% or Venmo in the past will see those buttons on a merchant’s site, but users who’ve never explored Venmo won’t see that as a payment option.

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