Wendy’s edgy Twitter feed strikes the right note in the age of Trump

The Wendy’s Co. Twitter team wasted no time calling out the Dine Brands Global Inc. pancake chain IHOP, or IHOb, as it’s currently known, when it revealed that it was changing its name to promote its burger menu.

Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?

Like that, but our cheeseburgers are still better.

— Wendy’s (@Wendys) June 11, 2018

Read:IHOP’s ‘IHOb’ rebrand: ‘PR at its finest’ or a marketing stunt gone too far?

“Here’s a player that wants to dabble in hamburgers but not do it very well and not provide what we think is a high-quality experience,” said Kurt Kane, Wendy’s WEN, +0.12% chief concept and marketing officer.

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