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Amazon Prime Day (and a half) will start July 16, and include Whole Foods

Amazon.com Inc.’s annual shopping event, Prime Day, will start at 3 p.m. Eastern on July 16, and run through July 17, the company announced overnight.

Prime Day has been extended to 36 hours this year from 30 hours last year, and will include select deals at Whole Foods Market, where Prime members will be eligible for savings on seasonal items in addition to the discounts that Amazon launched nationwide at the end of June.

Amazon AMZN, +0.82% will introduce select Prime Day launches this year that will include exclusive, special-edition products that are available just for Prime members for a limited time, including the Delta Trinsic Touch2O voice-activated faucet, the first Alexa-enabled kitchen faucet, and the 64 GB Moto G6, an exclusive version of the unlocked Android smartphone.

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