Weekend Sip: This canned rosé comes with its own hashtag

The bottle (er, can):Bev rosé, $34 for a six-pack

The back story: Call rosé the wine trend that refuses to die. Already a summertime classic, the easy-drinking vino has soared in popularity over the last few years to become the sip of choice for many Americans. In 2017, U.S. rosé sales climbed by a remarkable 53% to $258 million, according to one published report.

But Bev, a rosé product launched in California last month that is quickly spreading nationally, looks to capitalize on more than just the boom in pink wine. It’s a canned wine — like a canned beer — that plays into that trend as well.

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