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Netflix is trouncing the competition and it should stay on top—younger viewers love it

U.S. consumers are using Netflix to watch video content more than any other platform, according to a survey of 2,500 people by financial firm Cowen & Co.

In the survey, Cowen & Co. asked respondents, “Which platforms do you use most often to view video content on TV?” Netflix NFLX, +2.02% came in first with 27% of respondents saying they used the streaming giant most often. Next in line was basic cable with 20%, and broadcast came in third, with 18.1%.

Netflix is an especial favorite with younger viewers, analysts at Cowen & Co. said. Almost 40% of respondents aged 18 to 24 years old said they used Netflix most often to view video content, 23% more than Alphabet-owned GOOGL, +2.24% YouTube, which was second among young respondents.

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