New app out to disrupt digital advertising industry by paying SMS users to receive ads

Confronted with a modern familiar parental problem on Father’s Day a few years ago, Steven Brown and his cousin Leonard Butterman devised a solution that they believe has the potential to transform the global mobile advertising industry.

“Between the two of us we have five older kids,” Brown said. “Kids don’t really talk to each other anymore in the same way and they were sitting at the table texting. That’s when we came up with the idea for the SlamAd app.”

Investing in the premise that texting, not dialling, will be the dominant communications mode of the future, SlamAd will place adverts, which inside text messages and then pay the user every time an ad appears.

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