The big reason why consumers are happy that Amazon bought Pillpack

Health-care companies and their investors might be concerned about the Amazon.com Inc. acquisition of Pillpack, but customers, anticipating lower prices, welcomed the agreement.

According to a report from GlobalData, the majority of Americans (54%) are happy about the deal, while fewer than a quarter (24%) disapprove and the remainder are neutral. GlobalData says approval was “fairly even” across demographics.

“[C]onsumers generally welcome Amazon’s move into pharmacy – most likely because they think it will increase competition and reduce prices,” wrote Neil Saunders, managing director of GlobalData Retail, in a note accompanying the report.

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