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In One Chart: How iPhone buying patterns have changed over time, in one chart

Apple Inc.’s most recent iPhone lineup may not have launched with the momentum that investors initially hoped for, but analysts say it has had staying power.

A greater portion of iPhone buyers are choosing phones from Apple’s AAPL, +1.17% latest line than chose from the then-most recent line a year ago, according to research from M Science, which looks at alternative data such as mobile-device activations.

In other words, iPhone buyers in May were more likely to pick one of Apple’s newest iPhone models than iPhone buyers last May were, the analysts said.

M Science
The iPhone X may be the best-selling model on its own, but it’s being outperformed by the iPhone 8 family, which includes the 8 and 8 Plus.

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