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Starbucks and McDonald’s plastic straw removal will go down well with millennials

Starbucks Corp.’s plan to do away with plastic straws by 2020 could not only benefit the environment, but also drive millennial customers through the doors.

The coffee company announced Monday that it will “phase out” plastic straws at its 28,000-plus global stores by 2020, a plan aimed at eliminating more than one billion straws a year. The need for an alternative to plastic straws grew as the sales of cold beverages has risen, up to more than 50% of sales from 37% of sales five years ago.

Straws will be replaced by a lid developed by Emily Alexander, an engineer in global research and development at the company.

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