BookWatch: The risk Jeff Bezos takes with Amazon.com offers stock investors a valuable lesson

Some years ago, famed investor Warren Buffett told an interviewer that his approach to investing “is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it’s the lack of change that appeals to me. I don’t think it’s going to be hurt by the internet. That’s the kind of business I like.”

Well, who wouldn’t like Wrigley — a company that’s been around since 1891, offering pretty much the same customer value proposition the whole time, and that was doing well enough after its first 100-plus years that Mars Corp. acquired it for $23 billion?

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