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Amazon’s website crashes just as Prime Day 2018 kicks off

Amazon.com Inc.’s site crashed late Monday afternoon, interrupting the flow of sales during the e-commerce giant’s 2018 Prime Day.

At 3.10 p.m. Eastern, the site AMZN, +0.52% was showing a message accompanied by an image of a dog saying: “Sorry, something went wrong on our end,” directing users to try to go back to the home page. That resulted in another similar message with a different image of a dog.

MarketWatch has reached out to Amazon for an explanation. The company has tweeted a comment about the outage.

pic.twitter.com/W4pwEHCO4F

— Amazon.com (@amazon) July 16, 2018

“There is no doubt that this will erode sales and deter some customers from buying,” said Global Data Retail’s Managing Director Neil Saunders in a note.

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